Adobe Advertising DSP
Business Practitioner Professional
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Key info
EXAM ID:
AD0-E502
LEVEL:
Professional (0-12 months’ experience)
COST:
$125 (global) / $95 (India)
LANGUAGE(S):
English
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
44/69
TIME LIMIT:
2 hours 18 mins
LAST UPDATED:
Exam details
- Programmatic trader
- Paid media specialist
- Media director
- Campaign director
- Media buyer
You should have:
- 6+ months experience with Adobe Advertising
- Experience in planning and or measuring key performance indicators in media buying software
You should also be familiar with the following tools and technologies:
- Ad testing/debugging software (VAST INSPECTOR, Chrome developer tools)
- Analytics tools (Adobe Analytics, Google Analytics)
- Third-party tagging software (Sizmek, Google tag manager)
- Third-party media quality tools (IAS, MOAT)
- Major browsers
- Ad exchanges, SSPs, and DMPs
Section 1: Setting up campaigns (42%)
- Given the needs of a campaign, determine the strategy for that campaign
- Given a scenario, create a new campaign
- Given a scenario, create a package
- Apply procedural concepts for creating and applying targeting to placements
- Apply procedural concepts for attaching ads to placements
- Given a scenario, duplicate and edit a campaign
- Apply procedural concepts required to set up Private and On demand inventories for a campaign
Section 2: Running and optimizing campaigns (22%)
- Apply procedural concepts to ensure that campaigns are running correctly
- Apply procedural concepts to optimize a campaign
- Apply procedural concepts to troubleshoot a campaign
- Given a scenario, manage integrations with in-platform solutions
Section 3: Reporting and analyzing (26%)
- Given a scenario, read data within the platform
- Given a scenario, create and read custom reports
- Implement changes to a campaign
- Given a scenario, evaluate the performance of a campaign
- Apply procedural concepts for attributing performance to a campaign
Section 4: Supplying recommendations for campaigns (10%)
- Given a scenario, provide updates to clients based on a campaign
- Given a scenario, adjust campaign strategy based on campaign performance
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
Section 1: Setting up campaigns
- About Audience Management in Advertising DSP
- Overview of Inventory Features in Advertising DSP
- Campaign Settings
- Placement Settings
Section 2: Running and optimizing campaigns
- How Advertising DSP Optimizes Your Campaigns
- About Custom Goals
- Best Practices for Setting up Performance Campaigns
- About On Demand Premium Inventory
- Reporting with Advertising Marketing Channels
Section 3: Reporting and analyzing
Section 4: Supplying recommendations for campaigns
Manage your exam
Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
Manage exam
Read this important information before scheduling
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
How to take your exam
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Run the system test on the exam page to ensure you will be able to take the exam.
- Click on the Take exam button and follow the instructions on the easyProctor dashboard.
Before exam day
- Prepare your computer for your exam appointment:
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Download the Process Tracker.
- Run the system test on the exam page to ensure you will be able to take the exam.
- View the instructional video to understand what your exam experience will be like.
- Make sure your government ID is accessible for your exam appointment. Soft copies or digital IDs are not allowed. You may use an ID with non-Western characters.
- Run the system test on the exam page to ensure you will be able to take the exam.
- Double-check your time zone in your profile.
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time.
- Take your exam in a quiet workspace where you are alone.
- Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
- Remove any external monitors.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: adobe.support@excelsoftcorp.com
Resources
- View the Self Help Page for detailed information about proctored exams.
After your exam
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
To view your badges:
- Go to My Account.
- Click on the Achievements tab.
- Your badges appear in your Trophy case as well as in the Active certifications section.
- Go to My Account.
- Click on the Achievements
- Click on your badge. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
- Go to My Account.
- Click on the Achievements tab.
- Click on the Share button. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
Renew certification
Do you have any certifications that need to be renewed?
Check now
How do I renew?
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
I have more questions!
Please view our full FAQs.

