GET CERTIFIED

Adobe Advertising Search
Business Practitioner Professional

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Key info

EXAM ID:

AD0-E501

LEVEL:

Professional (0-12 months’ experience)

COST:

$125 (global) / $95 (India)

LANGUAGE(S):

English

DELIVERY:

Online proctored (requires camera access)

PASSING SCORE:

35/50

TIME LIMIT:

1 hour 40 mins

LAST UPDATED:

The exam was updated on December 20, 2024. Please refer to previous product versions for reference.

Exam details

Job title:

  • Search marketing campaign managers
  • Search marketing practitioners
  • Individuals that regularly use Search to execute and manage search campaigns

You should have:

  • Experience as a program manager with 12-24 months of paid search performance industry
  • At least 3-6 months of Advertising Search Platform experience
  • Experience working in Advertising Search and are familiar with paid search bidding automation and campaign management
  • An understanding of Portfolio theory

You should also have experience working with the following functions:

  • Creating each aspect of Portfolio
  • Creating custom simulations to determine when portfolios are ready for optimization
  • Monitoring portfolio accuracy
  • Preparing portfolios to have sufficient data to optimize
  • Creating/pulling reports
  • tROAS bidding tactics
  • Hybrid bidding and optimization tactics
  • Setting up conversion tracking
  • Setting up objectives
  • Managing portfolio against a target
  • Building campaigns
  • Setting up account linking
  • Creating constraints
  • Setting up accounts
  • Managing campaigns
  • Use Spend Recommendation Tool
  • Excluding and Including Dates in Portfolios
  • Managing Bid Rules
  • Intra-day bidding
  • Audience bid-modifier
  • Location bid adjustment

Section 1: Portfolios & optimizations (54%)

  • Given a scenario, select and set up automated bidding strategies
  • Given business strategies, define and create Portfolio KPI objectives
  • Given business strategies, define and create appropriate Portfolio settings
  • Given performance needs, create and manage Constraints
  • Given a scenario, evaluate and troubleshoot Portfolio performance
  • Given a scenario, determine how to adjust Portfolio settings on an ongoing basis

Section 2: Reports, insights, and tools (14%)
  • Apply procedural concepts to create and schedule reports based on business needs
  • Determine optimal budget allocation using available Platform AI tools across Portfolios and apply if needed
  • Given a use case, create and define custom simulations for Portfolio analysis and forecast

Section 3: Campaign administration (22%)
  • Set up accounts
  • Build, manage, and organize all aspects of campaigns

Section 4: Measurement (10%)
  • Given a business scenario, determine an approach to campaign conversion tracking and apply
  • Given a scenario, troubleshoot campaign conversion metric issues

Study for your exam

You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.

Manage your exam

Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.

Manage exam

Read this important information before scheduling

Exam delivery
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.

Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.

Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Cancellations and rescheduling must be initiated prior to 24 hours before the scheduled exam appointment. Appointments rescheduled under 24 hours beforehand are subject to a rescheduling fee.

How to take your exam

  • Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
  • Click on Scheduling.
  • Run the system test on the exam page to ensure you will be able to take the exam.
  • Click on the Take exam button and follow the instructions on the easyProctor dashboard.

Before exam day

  1. Prepare your computer for your exam appointment:
    1. Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
    2. Click on Scheduling.
    3. Download the Process Tracker.
    4. Run the system test on the exam page to ensure you will be able to take the exam.
  2. View the instructional video to understand what your exam experience will be like.
  3. Make sure your government ID is accessible for your exam appointment. Soft copies or digital IDs are not allowed. You may use an ID with non-Western characters.
  4. Run the system test on the exam page to ensure you will be able to take the exam.
  5. Double-check your time zone in your profile.

Day of exam

  • Be early! Your proctor will start your session precisely at your appointment start time.
  • Take your exam in a quiet workspace where you are alone.
  • Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
  • Remove any external monitors.
  • Turn off your pop-up blocker before starting the exam.
  • Plug in your computer.
  • Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: adobe.support@excelsoftcorp.com

Resources

  • View the Self Help Page for detailed information about proctored exams.

After your exam

Once you complete an exam, you receive a provisional pass or fail. Your final score can take up to 72 hours to populate. If any irregularity is surfaced after that time, we reserve the right to investigate, and, if necessary, revoke the certification. You can find your result and score report in your Completed exams widget.

If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
After you pass a certification exam, you will receive a digital badge. This badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can showcase your skills in these applications. When someone clicks on your digital badge, they will be taken to a webpage verifying that your certification belongs to you, as well as what skills it is associated with. This allows you to prove your accomplishment to your supervisor, potential employers, and clients.

To view your badges:
  1. Go to My Account > Achievements tab.
  2. Your badges appear in your Trophy case as well as in the Active certifications section.
To share your badge from your Trophy case:
  1. Go to My Account > Achievements tab.
  2. Click on your badge. This will open the Credential page.
  3. Click on the logo for the social media account you would like to share to.
To share your badge from the Active certifications section of your profile:
  1. Go to My Account > Achievements tab.
  2. Click on the Share button. This will open the Credential page.
  3. Click on the logo for the social media account you would like to share to.

Renew certification

Your Adobe certification must be renewed every two years. That’s why we’ve made renewing faster and simpler than ever – and it’s still free!

Do you have any certifications that need to be renewed?

Check now

How do I renew?


All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal. 

When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.

When does my certification expire? 
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget. 

What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!  

I have more questions!
Please view our full FAQs.
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