Adobe Advertising Search
Business Practitioner Professional
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Key info
EXAM ID:
AD0-E501
LEVEL:
Professional (0-12 months’ experience)
COST:
$125 (global) / $95 (India)
LANGUAGE(S):
English
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
35/50
TIME LIMIT:
1 hour 40 mins
LAST UPDATED:
The exam was updated on December 20, 2024. Please refer to previous product versions for reference.
Exam details
- Search marketing campaign managers
- Search marketing practitioners
- Individuals that regularly use Search to execute and manage search campaigns
You should have:
- Experience as a program manager with 12-24 months of paid search performance industry
- At least 3-6 months of Advertising Search Platform experience
- Experience working in Advertising Search and are familiar with paid search bidding automation and campaign management
- An understanding of Portfolio theory
You should also have experience working with the following functions:
- Creating each aspect of Portfolio
- Creating custom simulations to determine when portfolios are ready for optimization
- Monitoring portfolio accuracy
- Preparing portfolios to have sufficient data to optimize
- Creating/pulling reports
- tROAS bidding tactics
- Hybrid bidding and optimization tactics
- Setting up conversion tracking
- Setting up objectives
- Managing portfolio against a target
- Building campaigns
- Setting up account linking
- Creating constraints
- Setting up accounts
- Managing campaigns
- Use Spend Recommendation Tool
- Excluding and Including Dates in Portfolios
- Managing Bid Rules
- Intra-day bidding
- Audience bid-modifier
- Location bid adjustment
Section 1: Portfolios & optimizations (54%)
- Given a scenario, select and set up automated bidding strategies
- Given business strategies, define and create Portfolio KPI objectives
- Given business strategies, define and create appropriate Portfolio settings
- Given performance needs, create and manage Constraints
- Given a scenario, evaluate and troubleshoot Portfolio performance
- Given a scenario, determine how to adjust Portfolio settings on an ongoing basis
Section 2: Reports, insights, and tools (14%)
- Apply procedural concepts to create and schedule reports based on business needs
- Determine optimal budget allocation using available Platform AI tools across Portfolios and apply if needed
- Given a use case, create and define custom simulations for Portfolio analysis and forecast
Section 3: Campaign administration (22%)
- Set up accounts
- Build, manage, and organize all aspects of campaigns
Section 4: Measurement (10%)
- Given a business scenario, determine an approach to campaign conversion tracking and apply
- Given a scenario, troubleshoot campaign conversion metric issues
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
Here are some suggested resources to help you prepare:
Section 1: Portfolios & optimizations
- Introduction to Adobe Analytics for Adobe Advertising
- Overview of Analytics for Advertising
- Performance Optimization
- Understand KPIs in Enhanced Analytics
- Add a Constraint to a Smart List Filter
- Optimization Goals and How to Use Them
Section 2: Reports, insights, and tools
- Analytics Tools Guide
- Get started with Reports & Analytics
- Campaign Reporting
- Create Analytics Profiles for Adobe Advertising Activation and Reporting
- Report on Advertising data in Adobe Analytics
- Report Time Processing
- Adobe Analytics dashboards Scorecard Builder
Section 3: Campaign administration
- Getting started with Campaign Administration
- See what makes it work
- Smarten up your search marketing
- See the whole customer journey on a single screen
- Understanding Batch and Trigger Smart Campaigns
Section 4: Measurement
Manage your exam
Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
Manage exam
Read this important information before scheduling
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for an automatic discount, please ensure that you log in with the correct email (for example, your Adobe employee or Adobe partner email) so that the discount can be applied to your account.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
View video: How to schedule, reschedule, or cancel an exam
- Find your exam in the Certification Catalog.
- Click on the Manage exam button for your desired exam.
- If you do not already have a voucher in your account, you will need to purchase one by clicking on the Purchase voucher button and following the payment prompts.
- The Schedule exam button will now be available and you can choose your exam appointment date and time. You may also request accommodations at this time.
- You may schedule an exam up to 60 days in the future.
- You may request accommodations up to 7 days before your exam appointment.
How to reschedule or cancel your exam
- Go to the Upcoming exams scheduled widget in your profile.
- Click on the Scheduling button.
- On the exam scheduling page, you can cancel or reschedule your exam.
- Cancellations and rescheduling must be initiated prior to 24 hours before the scheduled exam appointment. You cannot reschedule within the 24-hour window before your exam time. If you cancel during that window, you will forfeit your voucher.
- Exams cannot be rescheduled for a date that falls after your voucher expires.
- Exams that are being retired cannot be rescheduled.
- Candidates must modify their exam appointment themselves. Neither Adobe Support nor exam proctors can process rescheduling and cancellation requests.
- Your legal name in your profile MUST match your name on your government ID. If the names do not match at the time of the exam, you may need to sign up for a new exam and pay the exam fee again. To update your legal name, you must submit a support ticket at least 72 hours in advance of your exam appointment.
- Make sure your government ID is accessible. Soft copies or digital IDs are not allowed
- You may use an ID with non-Western characters.
Before exam day
- View the instructional video to understand what your exam experience will be like.
- Double-check your time zone in your profile.
- Make sure your government ID is accessible for your exam appointment.
- Prepare your computer for your exam appointment:
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Download the Process Tracker.
- Run the system test on the exam page to ensure you will beable to take the exam.
On exam day
- Be early! Your proctor will start your session precisely at your appointment start time.
- Take your exam in a quiet workspace where you are alone.
- Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
- Remove any external monitors.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: certif@adobe.datamatics.com.
Exam rules
Be sure to abide by all exam rules and conduct codes. You will be monitored by both AI and human proctors.
- Candidates must be alone in the testing environment and should not have another person enter or remain in the room during the exam.
- The testing area must be clear of unauthorized materials and devices.
- Candidates must follow all instructions provided by the proctor throughout the session.
- Candidates must remain visible to the proctor and should not leave the testing area during the exam unless specifically permitted by the proctor.
- Candidates must not communicate with or receive assistance from another person during the exam.
- The use of unauthorized applications, tools, materials, or devices is prohibited.
- Any suspicious activity or violation of the exam rules may be documented and referred for further review, which could result in the exam being terminated or the result being invalidated.
- Do not close the browser, end the screen share, or cover your camera during the exam. Any of these activities will result in the exam being terminated.
- Any suspicious activities during the exam will result in warnings. If the activity continues after you have been warned, your exam will be terminated.
The additional rules in this section apply to Adobe Captivate and Adobe ColdFusion ONLY:
Open-book exam policy:
- Online documentation and reference websites are permitted.
- Captivate and ColdFusion applications are permitted.
- Google and other search engines are permitted.
- AI assistants, including ChatGPT, Claude, Gemini, Copilot, and similar tools, are not permitted.
- Additional devices, including mobile phones and tablets, are not permitted.
- ColdFusion ONLY: Printed notes or reference materials are not permitted.
- Captivate ONLY: Written notes are allowed as long as they are presented prior to the training during the proctor room scan phase.
Questions
View the Self Help Page for detailed information about proctored exams. Or, send a message through our Contact us page.
After your exam
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
To view your badges:
- Go to My Account > Achievements tab.
- Your badges appear in your Trophy case as well as in the Active certifications section.
- Go to My Account > Achievements tab.
- Click on your badge. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
- Go to My Account > Achievements tab.
- Click on the Share button. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
Renew certification
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Check now
How do I renew?
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
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