Adobe Analytics
Business Practitioner Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
This is the current version of the Adobe Analytics Business Practitioner Expert certification. Please review the exam details, practice exam, and prep guide, then register for the test whenever you're ready.
Key info
EXAM ID:
AD0-E216
LEVEL:
Expert (1-3 years’ experience)
COST:
$225 (global) / $150 (India)
LANGUAGE(S):
English
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
31/50
TIME LIMIT:
100 minutes
LAST UPDATED:
Exam details
- Conversion / optimization specialists
- Experienced members of the web and digital analytics teams
- Platform administrator
- Managing or principal consultants
You should have:
- Build reporting in Workspace Analysis
- Leverage adobe’s OOTB templates
- Create simple segmentation
- Create simple calculated metrics
- Share and/or Schedule reporting
- Identify definitions for Adobe metrics, dimensions, and segments
MQC Indicators:
- Perform an Analytics implementation
- Perform business requirements gathering for the solution design reference (SDR)
- Create advanced reports through workspace projects with knowledge of all advanced reporting capabilities within workspace (Segments, calculated metrics, attribution) and be able to build interactive Projects in Workspace
- Perform a deep analysis of data for the purpose of making business recommendations
- Create, validate, apply and interpret Segments
- Analyze data to identify potential data integrity and develop a hypothesis to share with an Architect or Developer
- Understand the concepts and functionality of tools (Raw data, data feeds, Data Warehouse, Data Connectors, Classification Builders, Data Sources, CSV exports, etc.)
- Understand the order in which data is processed
- Understand the Adobe Core Services (People metrics)
- Use the experience cloud debugger to troubleshoot common issues and validate data
Section 1: Report Suite Administration (50%)
- Allocate and Configure Custom Events and Variables
- Set up Bot Detection Rules
- Apply Internal URL Filters
- Create processing rules
- Create and manage classification sets
- Create marketing channels and channel rules
- Create virtual report suites
- Setup anomaly detection
Section 2: Data Import/Export (14%)
- Set Up and interpret Data Feeds
- Utilize Adobe Data Warehouse to create reports
- Setup and configure customer attributes and data sources
Section 3: Debugging and Data Validation (12%)
- Use Adobe Platform Debugger to validate analytics
- Reconcile web analytics to workspace reports
Section 4: Advanced Workspace Analysis (24%)
- Utilize Report Builder for group distribution
- Utilize advanced features for creating and applying segments and calculated metrics
- Utilize advanced features for configuring and updating workspace components
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams. Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam. Please remember that passing a practice test does not guarantee you will pass the certification exam.
View Practice TestIf you are prompted to log in to the Exam Prep Guide, use your Adobe ID.
View Exam Prep GuideManage your exam
Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
Manage exam
Read this important information before scheduling
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
How to take your exam
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Run the system test on the exam page to ensure you will be able to take the exam.
- Click on the Take exam button and follow the instructions on the easyProctor dashboard.
Before exam day
- Prepare your computer for your exam appointment:
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Download the Process Tracker.
- Run the system test on the exam page to ensure you will be able to take the exam.
- View the instructional video to understand what your exam experience will be like.
- Make sure your government ID is accessible for your exam appointment. Soft copies or digital IDs are not allowed. You may use an ID with non-Western characters.
- Run the system test on the exam page to ensure you will be able to take the exam.
- Double-check your time zone in your profile.
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time.
- Take your exam in a quiet workspace where you are alone.
- Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
- Remove any external monitors.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: adobe.support@excelsoftcorp.com
Resources
- View the Self Help Page for detailed information about proctored exams.
After your exam
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
To view your badges:
- Go to My Account.
- Click on the Achievements tab.
- Your badges appear in your Trophy case as well as in the Active certifications section.
- Go to My Account.
- Click on the Achievements
- Click on your badge. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
- Go to My Account.
- Click on the Achievements tab.
- Click on the Share button. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
Renew certification
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Check now
How do I renew?
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
I have more questions!
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