Adobe Experience Manager
Business Practitioner Professional
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
This exam may include up to 10 unscored questions in addition to the scored questions, meaning the total number of questions presented may exceed the number listed on the website. This is a standard psychometric practice used to evaluate the statistical performance of test questions for future use. These unscored questions are indistinguishable from scored questions and are embedded throughout the exam. The total test time accounts for all questions, including unscored ones, and allows sufficient time for response and review. Your final score will be based solely on your responses to the scored items
Key info
EXAM ID:
AD0-E138
LEVEL:
Professional (0-12 months’ experience)
COST:
$125 (global) / $95 (India)
LANGUAGE(S):
English
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
30/50
TIME LIMIT:
1 hour 40 min
LAST UPDATED:
Exam details
- Content Author
- Content Management System Practitioner
- Project Manager (AEM)
- Business Analyst
- Marketing Analyst
- Technical Sales Engineer
- Junior Quality Analyst
- Web Developer
- UX/UI Visual Designer
- Junior Front-End Developer
The Minimally Qualified Candidate (MQC) is a business practitioner with a minimum of 6-12 months experience working with the Adobe Experience Manager platform. This individual understands Adobe Experience Manager’s core features and capabilities and can collaborate with developers to identify business solutions. The MQC should be able to use Adobe Experience Manager products to manage content that drives digital experiences, recognize available modules, and demonstrate deeper insight into their functionality.
Section 1: Product Capabilities (28%)
- Identify the out of the box functionality provided by Adobe Experience Manager
- Explain the purpose of page properties in Adobe Experience Manager templates
- Given a scenario, determine which Adobe product to integrate with for tracking user behavior
- Given a scenario, decide when to use Content Hub vs. Asset Share Commons
- Differentiate between Adobe Experience Manager instance types
Section 2: Content Authoring and Optimization (24%)
- Given a scenario using role-based permissions, identify capabilities for managing digital assets
- Explain the purpose and benefits of using content fragments and experience fragments
- Given a scenario, determine the appropriate multi-site management structure to use
- Given a scenario, identify how to perform a content audit
Section 3: Technical (16%)
- Given a scenario, create user groups to manage user permissions based on roles
- Given a scenario, set up the site structure in a multi-lingual and a multi-site contexts
- Explain why to migrate to cloud vs staying on on-prem architecture
- Describe how content is stored in the Adobe Experience Manager backend
- Explain the purpose of Edge Delivery Services
Section 4: Content Delivery (22%)
- Given a scenario of distributing content across multiple touchpoints, identify best practices
- Given a scenario, explain how user groups are linked to workflow steps
- Identify the UI feature that allows testing responsive behavior in the authoring environment
- Given a scenario, explain how to use editable templates within component constraints
Section 5: Business Analysis (10%)
- Given a scenario, determine the suitable structure of the website hierarchy
- Identify the business benefits of implementing an Adobe Experience Manager solution
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
If you are prompted to log in to the Exam Prep Guide, use your Adobe ID.
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Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
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Read this important information before scheduling
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Before exam day
- Make sure your government ID is accessible for your exam appointment. Soft copies or digital IDs are not allowed. You may use an ID with non-Western characters.
- Run the system test on the exam page to ensure you will be able to take the exam.
- Double-check your time zone in your profile.
Day of exam
- Be early! The take exam button will appear 10 minutes before your scheduled appointment time. It will remain available for 30 minutes after your scheduled appointment time. If you do not start your exam within 30 minutes of your appointment time, you will be unable to take your exam and will forfeit your voucher.
- Take your exam in a quiet workspace where you are alone.
- Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
- Remove any external monitors.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: adobe.support@excelsoftcorp.com
After your exam
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
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How do I renew?
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
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