Adobe Marketo Engage
Architect Master
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
This certification has a prerequisite. You MUST have an active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification to take the Adobe Marketo Engage Architect Master exam.
Key info
EXAM ID:
AD0-E563
LEVEL:
Master (3-5 years’ experience)
COST:
$225 (global) / $150 (India)
LANGUAGE(S):
English
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
35/50
TIME LIMIT:
240 mins
LAST UPDATED:
This certification has a prerequisite. You MUST have an active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification to take the Adobe Marketo Engage Architect Master exam.
Exam details
- Marketing technology manager
- Senior/Marketing operations manager
- Marketing operations director
- Senior/Director/Manager for revenue operations
- Marketing operations/technology/automation consultants
- Marketing technologist
- Solutions architect
- Business systems analyst
- CRM manager
- CRM/Lifecycle marketing manager
- Go-to market engineer or operations
- Technical support engineer
- Marketing automation manager
The minimally-qualified candidate profile is a representation of the skills and experience of an individual who is ready to pass the MARKETO ENGAGE ARCHITECT exam.
At a minimum, the candidate seeking to become an Adobe Marketo Engage Architect is a current Marketo Engage Certified Expert with multiple years of experience preferably with multiple instances of Marketo, understands the business impact and effectively explain/communicate their solution to the stakeholders (technical and non-technical) at different levels, conceptualizes a solution and translates to a Marketo architecture, understands the business processes impacted by integrations, understands the principles of architecting an instance, has designed/deployed a new CRM integration and understands the challenges of maintaining CRM connectors, and is familiar with API connectivity, database systems, marketing technology and CRM platforms.
Section 1: Project Leadership and Change Management (10%)
- Given a case study, identify the most common stakeholders
- Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
- Given a change to a new process, determine enablement needs and develop an efficient enablement rollout plan
- Evaluate an audit and recommend priorities and timeline
Section 2A: Marketo Data Architecture Design (18%)
- Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
- Identify the different types of integrations and when to use them
- Evaluate a request to capture data at the campaign level (new)
Section 2B: Marketo Campaign Architecture Design (28%)
- Gather requirements/needs and recommend lead qualification and lifecycle design
- Review an existing implementation and provide findings
- Given a specific business need, identify the appropriate scoring mechanisms
- Review an existing implementation, and recommend actions to scale campaign execution
- Outline an operational procedure for lead routing
- Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
- Appraise a set of requirements and recommend an approach to campaign logic
Section 3: Reporting and Attribution (20%)
- Given an online advertising or organic social or content, recommend an approach for reporting
- Illustrate how to validate Marketo reporting is tracking lifecycle changes
- Identify how to track multi-channel attribution to evaluate ROI
- Identify and describe the pros and cons of different attribution models
- Given a business requirement, describe the effects of channel, program, tags set up and associated reporting/analytics
Section 4: Advanced Marketo Governance (24%)
- Given a scenario, identify appropriate steps to improve management or governance
- Given a set of requirements, recommend an efficient data schema
- Evaluate a customer's implementation and recommend actions to maintain integrity of PII data in the instance with regards to privacy and compliance
- Evaluate a Marketo implementation and recommend actions to improve user management
- Gather information for a risk assessment and recommend security practices regarding assets and integrations
- Recommend when workspaces and partitions should be applied in a given scenario
This certification has a prerequisite. You MUST have an active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification to take the Adobe Marketo Engage Architect Master exam.
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
If you are prompted to log in to the Exam Prep Guide, use your Adobe ID.
View Exam Prep Guide
This certification has a prerequisite. You MUST have an active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification to take the Adobe Marketo Engage Architect Master exam.
Manage your exam
Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
Manage exam
Read this important information before scheduling
Adobe has contracted Meazure Learning’s ProctorU platform to deliver certification exams in an online proctored environment. Meazure Learning uses a browser called Guardian to deliver the online proctored exams in a secure environment to prevent, detect, and mitigate risk to the exam’s IP content. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Candidates must modify their exam appointment themselves. Neither Adobe Support nor Meazure can process rescheduling and cancellation requests.
Before exam day
-
IMPORTANT government ID rules:
- Your legal name in your profile MUST match your name on your government ID. If the names do not match at the time of the exam, you may need to sign up for a new exam and pay the exam fee again. To update your legal name, you must submit a support ticket at least 72 hours in advance of your exam appointment.
- Make sure your government ID is accessible. Soft copies or digital IDs are not allowed.
- You may use an ID with non-Western characters.
- Install/update the Guardian browser and run a system test from Meazure Learning’s website.
- The Guardian browser must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Troubleshooting Guardian: If you have difficulty taking an exam on your workplace computer due to a firewall or programs running in the background that you cannot turn off, please take the exam on your personal computer.
- Double-check your time zone in your profile.
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Close all applications except the Guardian browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Uninstall all remote sharing applications prior to starting your exam session, including mouse without borders and multiple screens. These applications include but are not limited to: Teamviewer, DWAgent, NVIDIA Broadcast, AnyDesk, Ultraviewer, and SPLASHTOP. You will not be allowed to take your exam with these or any such applications installed on your computer, and will forfeit your voucher.
- Note: If you are disconnected, you will receive an email notification from Meazure Learning Support to assist with reconnecting. There will also be a chat icon within the Guardian browser so you can reach Meazure Learning Support directly.
Resources from Meazure Learning
This certification has a prerequisite. You MUST have an active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification to take the Adobe Marketo Engage Architect Master exam.
After your exam
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
This certification has a prerequisite. You MUST have an active (not expired) Adobe Marketo Engage Business Practitioner Expert Certification to take the Adobe Marketo Engage Architect Master exam.
Renew certification
