GET CERTIFIED

Adobe Marketo Engage
Architect Master

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Key info


EXAM ID:

AD0-E563


LEVEL:

Master (3-5 years’ experience)


COST:

$225 (global) / $150 (India)


LANGUAGE(S):

English


DELIVERY:

Online proctored (requires camera access)


PASSING SCORE:

35/50


TIME LIMIT:

240 mins


LAST UPDATED:


Exam details

Who are the intended, potential candidates for this certification? Candidates holding the following roles or job titles:

  • Marketing technology manager
  • Senior/Marketing operations manager
  • Marketing operations director
  • Senior/Director/Manager for revenue operations
  • Marketing operations/technology/automation consultants
  • Marketing technologist
  • Solutions architect
  • Business systems analyst
  • CRM manager
  • CRM/Lifecycle marketing manager
  • Go-to market engineer or operations
  • Technical support engineer
  • Marketing automation manager

The minimally-qualified candidate profile is a representation of the skills and experience of an individual who is ready to pass the MARKETO ENGAGE ARCHITECT exam.


At a minimum, the candidate seeking to become an Adobe Marketo Engage Architect is a current Marketo Engage Certified Expert with multiple years of experience preferably with multiple instances of Marketo, understands the business impact and effectively explain/communicate their solution to the stakeholders (technical and non-technical) at different levels, conceptualizes a solution and translates to a Marketo architecture, understands the business processes impacted by integrations, understands the principles of architecting an instance, has designed/deployed a new CRM integration and understands the challenges of maintaining CRM connectors, and is familiar with API connectivity, database systems, marketing technology and CRM platforms.

Section 1: Project Leadership and Change Management (10%)

  • Given a case study, identify the most common stakeholders
  • Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
  • Given a change to a new process, determine enablement needs and develop an efficient enablement rollout plan
  • Evaluate an audit and recommend priorities and timeline

Section 2A: Marketo Data Architecture Design (18%)

  • Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
  • Identify the different types of integrations and when to use them
  • Evaluate a request to capture data at the campaign level (new)

Section 2B: Marketo Campaign Architecture Design (28%)

  • Gather requirements/needs and recommend lead qualification and lifecycle design
  • Review an existing implementation and provide findings
  • Given a specific business need, identify the appropriate scoring mechanisms
  • Review an existing implementation, and recommend actions to scale campaign execution
  • Outline an operational procedure for lead routing
  • Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
  • Appraise a set of requirements and recommend an approach to campaign logic

Section 3: Reporting and Attribution (20%)

  • Given an online advertising or organic social or content, recommend an approach for reporting
  • Illustrate how to validate Marketo reporting is tracking lifecycle changes
  • Identify how to track multi-channel attribution to evaluate ROI
  • Identify and describe the pros and cons of different attribution models
  • Given a business requirement, describe the effects of channel, program, tags set up and associated reporting/analytics

Section 4: Advanced Marketo Governance (24%)

  • Given a scenario, identify appropriate steps to improve management or governance
  • Given a set of requirements, recommend an efficient data schema
  • Evaluate a customer's implementation and recommend actions to maintain integrity of PII data in the instance with regards to privacy and compliance
  • Evaluate a Marketo implementation and recommend actions to improve user management
  • Gather information for a risk assessment and recommend security practices regarding assets and integrations
  • Recommend when workspaces and partitions should be applied in a given scenario

Study for your exam

You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.

If you are prompted to log in to the Exam Prep Guide, use your Adobe ID.

View Exam Prep Guide

Manage your exam

Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.

Manage exam

Read this important information before scheduling

Exam delivery
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.

Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for an automatic discount, please ensure that you log in with the correct email (for example, your Adobe employee or Adobe partner email) so that the discount can be applied to your account.

Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
How to schedule your exam
View video: How to schedule, reschedule, or cancel an exam

  1. Find your exam in the Certification Catalog.
  2. Click on the Manage exam button for your desired exam.
  3. If you do not already have a voucher in your account, you will need to purchase one by clicking on the Purchase voucher button and following the payment prompts.
  4. The Schedule exam button will now be available and you can choose your exam appointment date and time. You may also request accommodations at this time.
Rules regarding exam scheduling
  • You may schedule an exam up to 60 days in the future.
  • You may request accommodations up to 7 days before your exam appointment.


How to reschedule or cancel your exam
  1. Go to the Upcoming exams scheduled widget in your profile.
  2. Click on the Scheduling button.
  3. On the exam scheduling page, you can cancel or reschedule your exam.
Rules regarding rescheduling or canceling your exam
  • Cancellations and rescheduling must be initiated prior to 24 hours before the scheduled exam appointment. You cannot reschedule within the 24-hour window before your exam time. If you cancel during that window, you will forfeit your voucher.
  • Exams cannot be rescheduled for a date that falls after your voucher expires.
  • Exams that are being retired cannot be rescheduled.
  • Candidates must modify their exam appointment themselves. Neither Adobe Support nor exam proctors can process rescheduling and cancellation requests.
IMPORTANT government ID rules

  • Your legal name in your profile MUST match your name on your government ID. If the names do not match at the time of the exam, you may need to sign up for a new exam and pay the exam fee again. To update your legal name, you must submit a support ticket at least 72 hours in advance of your exam appointment.
  • Make sure your government ID is accessible. Soft copies or digital IDs are not allowed
  • You may use an ID with non-Western characters.

Before exam day

  • View the instructional video to understand what your exam experience will be like.
  • Double-check your time zone in your profile.
  • Make sure your government ID is accessible for your exam appointment.
  • Prepare your computer for your exam appointment:
    1. Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
    2. Click on Scheduling.
    3. Download the Process Tracker.
    4. Run the system test on the exam page to ensure you will beable to take the exam.

On exam day

  • Be early! Your proctor will start your session precisely at your appointment start time.
  • Take your exam in a quiet workspace where you are alone.
  • Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
  • Remove any external monitors.
  • Turn off your pop-up blocker before starting the exam.
  • Plug in your computer.
  • Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: adobe.support@excelsoftcorp.com.

Exam rules

Be sure to abide by all exam rules and conduct codes. You will be monitored by both AI and human proctors.
  • Candidates must be alone in the testing environment and should not have another person enter or remain in the room during the exam.
  • The testing area must be clear of unauthorized materials and devices.
  • Candidates must follow all instructions provided by the proctor throughout the session.
  • Candidates must remain visible to the proctor and should not leave the testing area during the exam unless specifically permitted by the proctor.
  • Candidates must not communicate with or receive assistance from another person during the exam.
  • The use of unauthorized applications, tools, materials, or devices is prohibited.
  • Any suspicious activity or violation of the exam rules may be documented and referred for further review, which could result in the exam being terminated or the result being invalidated.
  • Do not close the browser, end the screen share, or cover your camera during the exam. Any of these activities will result in the exam being terminated.
  • Any suspicious activities during the exam will result in warnings. If the activity continues after you have been warned, your exam will be terminated.

The additional rules in this section apply to Adobe Captivate and Adobe ColdFusion ONLY:

Open-book exam policy:
  • Online documentation and reference websites are permitted.
  • Captivate and ColdFusion applications are permitted.
  • Google and other search engines are permitted.
  • AI assistants, including ChatGPT, Claude, Gemini, Copilot, and similar tools, are not permitted.
  • Additional devices, including mobile phones and tablets, are not permitted.
  • ColdFusion ONLY: Printed notes or reference materials are not permitted.
  • Captivate ONLY: Written notes are allowed as long as they are presented prior to the training during the proctor room scan phase.


Questions

View the Self Help Page for detailed information about proctored exams. Or, send a message through our Contact us page.

After your exam

Once you complete an exam, you receive a provisional pass or fail. Your final score can take up to 72 hours to populate. If any irregularity is surfaced after that time, we reserve the right to investigate, and, if necessary, revoke the certification. You can find your result and score report in your Completed exams widget.

If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.

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