GET CERTIFIED
Adobe Marketo Engage
Adobe Marketo Engage
Business Practitioner Professional
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Key info
EXAM ID:
AD0-E555
LEVEL:
Professional (0-12 months’ experience)
COST:
$125 (global) / $95 (India)
LANGUAGE(S):
English, Japanese
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
36/55
TIME LIMIT:
1 hour 50 mins
LAST UPDATED:
Exam details
Job title:
- Campaign Operations Specialist / Coordinator
- Database Marketing Manager / Specialist / Coordinator
- Demand Generation Roles
- Digital Marketing Specialist
- Email Marketing Associates / Coordinators
- Event Organizers / Coordinators
- Marketing Automation Roles
- Marketing Generation Roles
- Marketing Campaign Roles
- Marketing Communication Roles
- Marketing Operations Specialist / Coordinator
- Marketing Technology Coordinator / Specialist / Associate
- Marketing Team Members
You should have:
- Approximately 6 months’ hands-on experience
- The ability to understand the marketing needs expressed by task requirements in order to apply a technical solution
- The ability to build a simple program from beginning to end
- The ability to create a Smart List and Smart Campaign
- Knowledge of how to create segmentations
- An understanding of Data review (cleanup)
- An understanding of Database (how to create people, Activity Log, unsubscribe, blocklist, email invalid concepts)
- The Ability to understand the importance of privacy regulations
- Understanding of Email marketing
Additionally, you should be familiar with the following tools and technologies:
- Adobe Marketo Engage
- Excel or Google Sheets/Doc
Section 1: Building and managing programs (39%)
- Identify when to use each of the 4 program types.
- Identify why/when to use the event program.
- Identify why/when to use the default program.
- Identify the special features of engagement program.
- Identify the special features of email program.
- Recognize what can be cloned.
- Identify the benefits of custom tags.
- Identify the purpose of channels.
- Describe the importance of Period Costs.
- Recognize the concept of using lead scoring.
- Understanding Communication limits.
- Recognizing program membership and acquisition.
- Understanding customer preferences (subscription, communication).
- Apply best practices for review prior to launch.
Section 2: Building assets (19%)
- Manipulating files in Design Studio (uploading/replacing images and files).
- Create/Modify a form using the Form Editor.
- Create/Edit an email using the Email Editor.
- Create/Edit a landing page using the Landing Page Editor.
- Create/Edit a Snippet in the Snippet Editor.
- Distinguish the difference between draft and approved assets.
- Distinguish the difference between local and global assets.
Section 3: Defining and targeting audiences (33%)
- Create/Modify Smart Lists.
- Understand Smart Campaign flow steps.
- Understand how to schedule and/or activate Smart Campaigns.
- Interpret Smart Campaign results.
- Describe the purpose of a segmentation and its use.
- Identify and navigate the Database.
- Explain how to set privacy settings in Adobe Marketo Engage.
- Differentiate between Smart Lists and Static Lists.
- Define system Smart Lists.
- Compare and contrast the different types of Smart Campaigns.
- Understand how Smart Campaign triggers and filters work.
- Differentiate the different list imports.
Section 4: Analyzing and building reports (9%)
- Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on)
- Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard)
- Comprehend Email Insights metrics
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
If you are prompted to log in to the Exam Prep Guide, use your Adobe ID.
View Exam Prep GuideManage your exam
Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
Manage exam
Read this important information before scheduling
Exam delivery
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Adobe has contracted Excelsoft’s easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Cancellations and rescheduling must be initiated prior to 24 hours before the scheduled exam appointment.
Appointments rescheduled under 24 hours beforehand are subject to a rescheduling fee.
How to take your exam
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Run the system test on the exam page to ensure you will be able to take the exam.
- Click on the Take exam button and follow the instructions on the easyProctor dashboard.
Before exam day
- Prepare your computer for your exam appointment:
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Download the Process Tracker.
- Run the system test on the exam page to ensure you will be able to take the exam.
- View the instructional video to understand what your exam experience will be like.
- Make sure your government ID is accessible for your exam appointment. Soft copies or digital IDs are not allowed. You may use an ID with non-Western characters.
- Run the system test on the exam page to ensure you will be able to take the exam.
- Double-check your time zone in your profile.
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time.
- Take your exam in a quiet workspace where you are alone.
- Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
- Remove any external monitors.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: adobe.support@excelsoftcorp.com
Resources
- View the Self Help Page for detailed information about proctored exams.
After your exam
Once you complete an exam, you receive a provisional pass or fail.
Your final score can take up to 72 hours to populate.
If any irregularity is surfaced after that time, we reserve the right to investigate,
and, if necessary, revoke the certification.
You can find your result and score report in your Completed exams widget.
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
After you pass a certification exam, you will receive a digital badge. This badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can showcase your skills in these applications. When someone clicks on your digital badge, they will be taken to a webpage verifying that your certification belongs to you, as well as what skills it is associated with. This allows you to prove your accomplishment to your supervisor, potential employers, and clients.
To view your badges:
To view your badges:
- Go to My Account.
- Click on the Achievements tab.
- Your badges appear in your Trophy case as well as in the Active certifications section.
- Go to My Account.
- Click on the Achievements
- Click on your badge. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
- Go to My Account.
- Click on the Achievements tab.
- Click on the Share button. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
Renew certification
Your Adobe certification must be renewed every two years. That’s why we’ve made renewing faster and simpler than ever – and it’s still free!
Do you have any certifications that need to be renewed?
Check now
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
I have more questions!
Please view our full FAQs.
Do you have any certifications that need to be renewed?
Check now
How do I renew?
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
I have more questions!
Please view our full FAQs.
