GET CERTIFIED
Adobe Marketo Engage
Adobe Marketo Engage
Business Practitioner Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Key info
EXAM ID:
AD0-E559
LEVEL:
Expert (1-3 years’ experience)
COST:
$225 (global) / $150 (India)
LANGUAGE(S):
English, Japanese
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
32/50
TIME LIMIT:
1 hour 40 mins
LAST UPDATED:
Exam details
Job title:
- Marketing operations manager/specialist/expert/analyst
- Digital marketing manager/specialist/expert/analyst
- Campaign manager/specialist/expert/analyst
- Marketo Engage consultants
- Digital/marketing automation manager/specialist/expert/analyst
- Marketing systems manager
- Demand generation manager
- Email marketing manager
- Revenue operations manager
- Growth operations manager
- Martech architect
- Marketing technology manager
- Integrated campaign managers
- Business system analyst
Approximately 18 months of experience with Adobe Marketo Engage features and capabilities needed to create marketing campaigns and utilize customer behavior data.
You should be a marketer with experience in:
- Building, launching and analyzing campaigns
- Working with underlying email behavior and technologies including HTML, integrations, databases, and CRM
Additionally, you should be familiar with the following tools and technologies:
- Adobe Marketo Engage
- Excel and CSV file format
- API concepts
- CRM basics
- Social media platforms like Facebook and LinkedIn
- Microsoft Office
- Basic HTML
Section 1: Administration and Maintenance (12%)
- Determine mapping process between Marketo and CRM
- Identify what happened to an asset using the Audit Trail
- Recognize differences between users and roles
- Given a scenario, identify the best fit for using workspace and partitions
- Identify CRM platforms with native Marketo synchronization
- Given a scenario, locate where information is referenced
Section 2: Marketing Activities/Campaign Management (46%)
- Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
- Given a scenario, define the next step
- Identify the root cause of a problem
- Interpret the relationship between programs, channels, tags and period cost
- Demonstrate/apply the correct configuration to Engagement Programs
- Give examples of usage for different types of tokens
- Summarize the utility of Webhooks in Marketo and how they are used
- Identify and apply the appropriate use of the PMCF
- Explain the benefits of Global Assets and how to use them
- Demonstrate the capabilities of forms
- Perform and analyze an A/B test strategy
- Identify where a program or asset has been referenced with ‘Used By’
- Troubleshoot communication limits
- Use Webinar provider information in an event program
Section 3: Lead Management (12%)
- Outline the key decision points in defining the lifecycle model
- Apply best practices around lead scoring
- Implement the appropriate interesting moments
- Interpret the lead activity log
- Given a scenario, identify the creation source
Section 4: Data Management (10%)
- Demonstrate how to set up a data management program
- Analyze an instance’s data quality
- Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
- Summarize how segmentation works
Section 5: Reporting (4%)
- Given an outcome of a campaign, determine how to set up a program to provide the best reporting
- Given a scenario, be able to investigate and assign the appropriate acquisition program
Section 6: Best Practices (16%)
- Demonstrate the relevance of lead scoring in marketing and sales collaboration
- Illustrate the benefits of the folder structure and naming conventions
- Apply best practices around A/B testing
- Explain the process to perform a quality check on any Marketo program
- Explain the process to perform a quality check on an email
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams. Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam. Please remember that passing a practice test does not guarantee you will pass the certification exam.
View Practice TestIf you are prompted to log in to the Exam Prep Guide, use your Adobe ID.
View Exam Prep GuideManage your exam
Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
Manage exam
Read this important information before scheduling
Exam delivery
Adobe has contracted Meazure Learning’s ProctorU platform to deliver certification exams in an online proctored environment. Meazure Learning uses a browser called Guardian to deliver the online proctored exams in a secure environment to prevent, detect, and mitigate risk to the exam’s IP content. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Adobe has contracted Meazure Learning’s ProctorU platform to deliver certification exams in an online proctored environment. Meazure Learning uses a browser called Guardian to deliver the online proctored exams in a secure environment to prevent, detect, and mitigate risk to the exam’s IP content. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Cancellations and rescheduling must be initiated prior to 24 hours before the scheduled exam appointment.
Appointments rescheduled under 24 hours beforehand are subject to a rescheduling fee.
Candidates must modify their exam appointment themselves. Neither Adobe Support nor Meazure can process rescheduling and cancellation requests.
Candidates must modify their exam appointment themselves. Neither Adobe Support nor Meazure can process rescheduling and cancellation requests.
Before exam day
-
IMPORTANT government ID rules:
- Your legal name in your profile MUST match your name on your government ID. If the names do not match at the time of the exam, you may need to sign up for a new exam and pay the exam fee again. To update your legal name, you must submit a support ticket at least 72 hours in advance of your exam appointment.
- Make sure your government ID is accessible. Soft copies or digital IDs are not allowed.
- You may use an ID with non-Western characters.
- Install/update the Guardian browser and run a system test from Meazure Learning’s website.
- The Guardian browser must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Troubleshooting Guardian: If you have difficulty taking an exam on your workplace computer due to a firewall or programs running in the background that you cannot turn off, please take the exam on your personal computer.
- Double-check your time zone in your profile.
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Close all applications except the Guardian browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Uninstall all remote sharing applications prior to starting your exam session, including mouse without borders and multiple screens. These applications include but are not limited to: Teamviewer, DWAgent, NVIDIA Broadcast, AnyDesk, Ultraviewer, and SPLASHTOP. You will not be allowed to take your exam with these or any such applications installed on your computer, and will forfeit your voucher.
- Note: If you are disconnected, you will receive an email notification from Meazure Learning Support to assist with reconnecting. There will also be a chat icon within the Guardian browser so you can reach Meazure Learning Support directly.
Resources from Meazure Learning
After your exam
Once you complete an exam, you receive a provisional pass or fail.
Your final score can take up to 72 hours to populate.
If any irregularity is surfaced after that time, we reserve the right to investigate,
and, if necessary, revoke the certification.
You can find your result and score report in your Completed exams widget.
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
After you pass a certification exam, you will receive a digital badge. This badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can showcase your skills in these applications. When someone clicks on your digital badge, they will be taken to a webpage verifying that your certification belongs to you, as well as what skills it is associated with. This allows you to prove your accomplishment to your supervisor, potential employers, and clients.
To view your badges:
To view your badges:
- Go to My Account.
- Click on the Achievements tab.
- Your badges appear in your Trophy case as well as in the Active certifications section.
- Go to My Account.
- Click on the Achievements
- Click on your badge. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
- Go to My Account.
- Click on the Achievements tab.
- Click on the Share button. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
Renew certification
Your Adobe certification must be renewed every two years. That’s why we’ve made renewing faster and simpler than ever – and it’s still free!
Do you have any certifications that need to be renewed?
Check now
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
I have more questions!
Please view our full FAQs.
Do you have any certifications that need to be renewed?
Check now
How do I renew?
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
I have more questions!
Please view our full FAQs.
