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Issued to: gaurang padhiyar
Credential type: Course
Issued by: Adobe
Issued date: November 6, 2025
Adobe Journey Optimizer B2B Edition Foundations
Adobe Journey Optimizer B2B Edition Foundations introduces the core concepts of buying group marketing and customer journey orchestration for B2B organizations. This course provides a high-level overview of how Adobe Journey Optimizer B2B Edition enables marketing and sales teams to work together to engage buying groups with personalized, data-driven experiences.
You will explore the fundamentals of buying groups, common challenges faced by B2B companies, and how unified account and person data power coordinated engagement. The course also highlights key use cases, including improving pipeline quality and accelerating sales cycles, along with core features such as AI-assisted personalization, omnichannel journey orchestration, engagement scoring, and marketing-qualified buying groups.
By the end of this course, you will understand how Adobe Journey Optimizer B2B Edition helps organizations manage buying groups, align marketing and sales efforts, and drive measurable pipeline impact.