VALIDATION

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Issued to: Owen Evans

Credential type: Course

Issued by: Adobe

Issued date: March 2, 2026

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Real-Time Customer Profile Essentials

Welcome to the Real -Time Customer Profile Essentials module. In this module, you will be introduced to the key components that power many of the applications that sit on top of the Adobe Experience Platform. You will learn about Real-Time Customer Profile's composition and architecture that empower marketing teams to deliver personalized conversations in an omni-channel world.  The Adobe Real-Time Customer Profile brings together both pseudonymous and known customer data to create a singular view of a customer for marketing purposes. This service is the heart-beat of the Experience Platform and the applications built around it.

Objectives

By the end of this module, you will be able to:

  • Articulate the benefits of having a Real-Time Customer Profile

  • Identify the key structural components for how the Real-Time Customer Profile is built

  • Describe how the Real-Time Customer Profile is assembled

  • Explain the different Segmentation types and Audience Evaluation methods within the Real-Time Customer Profile

Demonstrated skills

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