Adobe Commerce
Business Practitioner Expert

You should have approximately 1-3 years of hands-on Commerce experience and a broad understanding of the e-commerce experience.

You should have experience in:

• Digital marketing: SEO, CMS, sales techniques like cross-selling and up-selling, understanding Google Analytics, email templates
• Security, compliance, and privacy laws, such as PCI, GDPR, ADA, CAN-SPAM, PSD2
• Sales/marketing strategies like omnichannel and multichannel
• Experience in project management, requirements gathering, integration flows, general e-commerce laws, software development methodologies, and monitoring
• Understanding of business, commerce/e-commerce, and logistics
• Basic understanding of customizable applications, cloud, and server infrastructure
• Modern e-commerce terminology

Additionally, you should be comfortable using the following technologies:

• Adobe Commerce - version 2.4
• Analytics and performance tools: Google Analytics, tag manager, SWAT, New Relic, Fastly, Google Lighthouse
• Security tools: PCI compliance, ADA, GDPR, and so on
• Cloud or on-premise architecture

Section 1: Core Features/General Configuration (46%)

• Identify the features of Adobe Commerce Open Source Edition and Commerce Edition
• Distinguish the differences between all editions of Adobe Commerce products
• Determine how to utilize product types and their features to meet customer requirements
• Interpret requirements and mock ups to determine if they can be met with native functionality
• Demonstrate knowledge of the admin panel and the location of common features
• Demonstrate the ability to import/export Adobe Commerce entities
• Understand how to natively configure cart and checkout
• Evaluate the native available shipping methods in Adobe Commerce and how they apply to common use cases
• Understanding the ways to create and publish stylized content using the Adobe Commerce CMS features including Page Builder
• Using native tools to manage the order life cycle
• Demonstrate the ability to configure the various gifting options (gift cards, gift wrapping, give messages)
• Configuring and modifying transactional emails
• Explain the customer self service and loyalty program native features in B2B

Section 2: Merchandising (10%)

• Demonstrate the ability to create promotions to meet specific business criteria and how it determines final pricing
• Demonstrate ability to manage categories and products
• Understand the different pricing configurations and how they affect the final price

Section 3: Digital Marketing (4%)

• Recommend best practices for SEO using native features
• Assess common metrics in Google Analytics and BI

Section 4: Add-on Modules and Additional Products (18%)

• Describe the B2B functionality and how it relates to common B2B scenarios
• Apply business requirements to suggest a solution using MSI
• Explain the advantages and how to use BI to the Adobe Commerce solution
• Distinguish the differences between native search and LiveSearch
• Apply business requirements to determine how to apply taxes, duties and exemptions in a B2B environment
• Understand how to apply tailored pricing to a B2B customer
• Understand the differences between Adobe Commerce native product and Adobe Sensei product recommendations

Section 5: Systems Architecture (10%)

• Evaluate requirements to determine which websites, stores, and store view are necessary
• Identify and analyze performance metrics to make improvements
• Understand the available methods to integrate external system with Adobe Commerce
• Differentiate between headless approaches and traditional

Section 6: Compliance/Security (12%)

• Demonstrate how to secure the Adobe Commerce data access with roles and permissions
• Understand the basics of compliance for privacy laws and payment security
• Explain common security aspects of an Adobe Commerce project
• Understand the basics of tax laws and how to configure