Adobe Commerce
Business Practitioner Expert

You should have approximately 1-3 years of hands-on Commerce experience and a broad understanding of the e-commerce experience.

You should have experience in:

• Digital marketing: SEO, CMS, sales techniques like cross-selling and up-selling, understanding Google Analytics, email templates
• Security, compliance, and privacy laws, such as PCI, GDPR, ADA, CAN-SPAM, PSD2
• Sales/marketing strategies like omnichannel and multichannel
• Experience in project management, requirements gathering, integration flows, general e-commerce laws, software development methodologies, and monitoring
• Understanding of business, commerce/e-commerce, and logistics
• Basic understanding of customizable applications, cloud, and server infrastructure
• Modern e-commerce terminology

Additionally, you should be comfortable using the following technologies:

• Adobe Commerce - version 2.4
• Analytics and performance tools: Google Analytics, tag manager, SWAT, New Relic, Fastly, Google Lighthouse
• Security tools: PCI compliance, ADA, GDPR, and so on
• Cloud or on-premise architecture

Section 1: Platform, Catalog, and Admin Fundamentals (12%)

• Select which edition of Adobe Commerce Open Source and Adobe Commerce best fits a given business, technical, or budget scenario.
• Select which product types, attributes, and categories fulfill specific catalog, navigation, and merchandising requirements.
• Configure core settings, data imports/exports, and CMS/Page Builder content using the Adobe Commerce admin to support specified business requirements.

Section 2: Cart, Checkout, Orders, and Communication (16%)

• Interpret business requirements and UX mockups for cart, checkout, shipping, and order flows to determine whether they can be met with native functionality or require customization or third-party solutions.
• Configure cart, checkout, payment, and shipping options to meet business, UX, and logistics requirements.
• Utilize native tools to manage the order lifecycle so that customers receive accurate, timely communications at each step.

Section 3: Merchandising, Pricing, and Promotions (12%)

• Configure catalog, cart price rules, and other promotional tools to implement promotions that meet specified business criteria.
• Analyze pricing configurations to determine their impact on final price and margin in various scenarios.

Section 4: Digital Marketing and Analytics (10%)

• Configure Search Engine Optimization (SEO)-related native features and content settings for given business and content scenarios.
• Evaluate data to prioritize and justify marketing, UX, or operational changes.

Section 5: B2B, MSI, and Add-on Capabilities (14%)

• Determine which Adobe Commerce B2B capabilities align to typical B2B business scenarios and stakeholder needs.
• Configure a suitable Multi-Source Inventory (MSI) setup using multi-location and fulfillment requirements.
• Differentiate between native search, Live Search, product recommendations, and common third-party add-ons to determine appropriate solutions for business requirements.
• Evaluate third-party or add-on modules against business, compliance, and performance requirements to determine when to use native vs external solutions.

Section 6: Systems Architecture and Operations (10%)

• Evaluate business, localization, and branding requirements to determine appropriate website/store/store view structure.
• Describe the pros and cons of available methods to integrate external systems with Adobe Commerce.
• Given a business scenario, select the appropriate commerce approach.
• Select appropriate next steps for addressing performance or stability issues based on provided signals.
• Determine the implications of cloud-native deployments for Adobe Commerce and how they influence release and operations planning.

Section 7: Compliance, Security, and Tax (10%)

• Configure roles and permissions to enforce least-privilege access for admin and operational users.
• Explain relevant privacy, payment, and tax regulations and their implications for Adobe Commerce implementations.
• Given common security and compliance risks in Adobe Commerce projects, recommend mitigation steps at a business/process level.

Section 8: Data, Personalization, and Experience Orchestration (10%)

• Describe how customer and behavioral data flows between Adobe Commerce and related systems.
• Determine basic segmentation strategies to support differentiated pricing, content, and campaigns.
• Given a scenario, determine personalization opportunities using Commerce and related Adobe tools.