GET CERTIFIED

Adobe Analytics
Business Practitioner Expert

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Key info


EXAM ID:

AD0-E208


LEVEL:

Expert (1-3 years’ experience)


COST:

$225 (global) / $150 (India)


LANGUAGE(S):

English, Japanese


DELIVERY:

Online proctored (requires camera access)


PASSING SCORE:

30/50


TIME LIMIT:

120 minutes


LAST UPDATED:


Exam details

Job title:

  • Digital marketers
  • Business analysts
  • Business consultants
  • Data analysts
  • Web analysts
  • Digital analysts
  • Media/marketing analysts
  • Product owners and managers
  • UI analysts
  • Conversion/optimization specialists

You should have:

  • 2 years’ experience in Digital Analytics with a marketing background
  • An in-depth understanding of Digital Analytics metrics and dimensions
  • An understanding of the business value of web technologies
  • The ability to translate business requirements into metrics or KPIs
  • The ability to build and interpret reports
  • The ability to communicate results and can propose a course of action based on analysis of reports
  • Helped clients understand how to extract/pull the information they want (for example, help them define their business questions)
  • An understanding how the technology works and understands a client’s implementation (for example, where the data sits, how it can be collected, how it is tracked) from a functional standpoint
  • At least one year of Adobe Analytics hands-on experience
  • A basic understanding of how Digital Analytics is filtering/structuring data
  • An awareness of the integration of Adobe Analytics with other Adobe solutions

Additionally, you should be familiar with the following technologies and environments:

  • FTP client
  • Current Adobe Analytics Workspace features and other reporting options outside of Workspace (ex. schedule projects and schedule reports)
  • Debugging tools relevant to Adobe Analytics (Packet monitor such as an Adobe Debugger, browser developer tools, Charles)
  • Admin Console (Analytics Reports Suite Admin Console and Experience Cloud Admin Console)
  • Adobe Launch fundamentals/basics
  • Apps, SPA, basic website understanding
  • Mobile services UI
  • Adobe Help Center
  • Data export options (ex. right click to export, .csv download, Data feeds, Data Warehouse extract)

Section 1: Business Analysis (26%)

  • Given a business need/question, identify the most appropriate reporting strategy to perform an analysis
  • Analyze data to answer business questions and recommend new optimization hypotheses
  • Identify conversion funnels
  • Demonstrate Solution Design Reference (SDR) to determine what data is available in reports
  • Analyze report data to summarize and draw conclusions
  • Investigate outliers and anomalies in reports

Section 2: Reporting and dashboarding for projects (30%)

  • Consider the advantages of using a reporting tool based on a given scenario
  • Compare fallout and flow visualization and appropriate variable types for reporting
  • Apply the process to schedule Projects and Data Warehouse
  • Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
  • Apply the process to set Alerts
  • Apply the process to lookup the dimensions/components
  • Apply the process to create a visualization
  • Given a scenario, determine the appropriate item to use
  • Apply the process to create, configure, and use mobile scorecards

Section 3: Segmentation and calculated metrics (22%)

  • Determine how to develop and configure segments
  • Apply the process to share segments with others in the organization
  • Compare segments
  • Apply segments to Projects and Components
  • Apply the process to generate calculated and/or segmented metrics

Section 4: General tool knowledge and troubleshooting (12%)

  • Analyze reports and identify data quality issues
  • Define different types of dimensions and parameters existing in Adobe Analytics (eVars, props and events)
  • Determine how to bring data in and out of Adobe Analytics
  • Identify information from marketing URLs

Section 5: Administration (10%)

  • Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
  • Apply the process to configure Classification Importer and Rule Builder
  • Apply the process to configure a virtual report suite based upon an existing segment
  • Use the Data Feed Manager Admin UI
  • Understanding of data governance

Study for your exam

You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams. Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam. Please remember that passing a practice test does not guarantee you will pass the certification exam.

View Practice Test

If you are prompted to log in to the Exam Prep Guide, use your Adobe ID.

View Exam Prep Guide

Manage your exam

Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.

Manage exam

Read this important information before scheduling

Exam delivery
Adobe has contracted Meazure Learning’s ProctorU platform to deliver certification exams in an online proctored environment. Meazure Learning uses a browser called Guardian to deliver the online proctored exams in a secure environment to prevent, detect, and mitigate risk to the exam’s IP content. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.

Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for a discount and are logged in with the correct email (for example, your Adobe employee, Adobe partner, or student email), the discount will be automatically applied.

Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
Cancellations and rescheduling must be initiated prior to 24 hours before the scheduled exam appointment. Appointments rescheduled under 24 hours beforehand are subject to a rescheduling fee.

Candidates must modify their exam appointment themselves. Neither Adobe Support nor Meazure can process rescheduling and cancellation requests.

Before exam day

  • IMPORTANT government ID rules:
    • Your legal name in your profile MUST match your name on your government ID. If the names do not match at the time of the exam, you may need to sign up for a new exam and pay the exam fee again. To update your legal name, you must submit a support ticket at least 72 hours in advance of your exam appointment.
    • Make sure your government ID is accessible. Soft copies or digital IDs are not allowed.
    • You may use an ID with non-Western characters.
  • Install/update the Guardian browser and run a system test from Meazure Learning’s website.
    • The Guardian browser must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
    • Troubleshooting Guardian: If you have difficulty taking an exam on your workplace computer due to a firewall or programs running in the background that you cannot turn off, please take the exam on your personal computer.
  • Double-check your time zone in your profile.

Day of exam

  • Be early! Your proctor will start your session precisely at your appointment start time.
  • Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
  • Turn off your pop-up blocker before starting the exam.
  • Plug in your computer.
  • Close all applications except the Guardian browser. Your proctor will direct you to open the task manager to show that no other applications are running.
  • Uninstall all remote sharing applications prior to starting your exam session, including mouse without borders and multiple screens. These applications include but are not limited to: Teamviewer, DWAgent, NVIDIA Broadcast, AnyDesk, Ultraviewer, and SPLASHTOP. You will not be allowed to take your exam with these or any such applications installed on your computer, and will forfeit your voucher.
  • Note: If you are disconnected, you will receive an email notification from Meazure Learning Support to assist with reconnecting. There will also be a chat icon within the Guardian browser so you can reach Meazure Learning Support directly.

Resources from Meazure Learning

After your exam

Once you complete an exam, you receive a provisional pass or fail. Your final score can take up to 72 hours to populate. If any irregularity is surfaced after that time, we reserve the right to investigate, and, if necessary, revoke the certification. You can find your result and score report in your Completed exams widget.

If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
After you pass a certification exam, you will receive a digital badge. This badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can showcase your skills in these applications. When someone clicks on your digital badge, they will be taken to a webpage verifying that your certification belongs to you, as well as what skills it is associated with. This allows you to prove your accomplishment to your supervisor, potential employers, and clients.

To view your badges:
  1. Go to My Account.
  2. Click on the Achievements tab.
  3. Your badges appear in your Trophy case as well as in the Active certifications section.
To share your badge from your Trophy case:
  1. Go to My Account.
  2. Click on the Achievements
  3. Click on your badge. This will open the Credential page.
  4. Click on the logo for the social media account you would like to share to.
To share your badge from the Active certifications section of your profile:
  1. Go to My Account.
  2. Click on the Achievements tab.
  3. Click on the Share button. This will open the Credential page.
  4. Click on the logo for the social media account you would like to share to.

Renew certification

Your Adobe certification must be renewed every two years. That’s why we’ve made renewing faster and simpler than ever – and it’s still free!

Do you have any certifications that need to be renewed?

Check now

How do I renew?


All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal. 

When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.

When does my certification expire? 
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget. 

What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!  

I have more questions!
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