Adobe Analytics
Business Practitioner Professional
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
An updated version of this exam is now available - AD0-E214 Adobe Analytics Business Practitioner Professional.
Candidates who are already scheduled may proceed with their existing appointments as planned. Please note that rescheduling existing appointments will only be available up to October 02, 2026.
For those who have not yet scheduled the exam, we recommend registering for the recent updated exam.
Key info
EXAM ID:
AD0-E212
LEVEL:
Professional (0-12 months’ experience)
COST:
$125 (global) / $95 (India)
LANGUAGE(S):
English
DELIVERY:
Online proctored (requires camera access)
PASSING SCORE:
31/50
TIME LIMIT:
1 hour 40 mins
LAST UPDATED:
Exam details
- Digital marketers
- Business analysts
- Business consultants
- Data analysts
- Web analysts
- Digital analysts
- Media/marketing analysts
- Product owners and managers
- UI analysts
- Conversion/optimization specialists
You should have a minimum of 3 months of experience in Adobe Analytics and the following experience:
- A marketing background or come from a marketing role but can come from a variety of job roles.
- A basic familiarity with digital analytics metrics and dimensions.
- The ability to use Analytics to build reports and answer business questions, and communicate the results.
- An understanding of basic digital analytics concepts like segmentation, report building, standard metric definitions.
Section 1: Business analysis (34%)
- Given a business need/question, identify an appropriate reporting strategy to perform an analysis
- Analyze data to answer business questions
- Identify conversion funnels (as a concept to understand business analysis)
- Consult the Solution Design Reference (SDR) to determine what data is available in reports
- Analyze report data to summarize and draw conclusions
- Recognize outliers and anomalies in reports
Section 2: Reporting and dashboarding for projects (38%)
- Consider the advantages of using specific visualizations based on a given scenario
- Compare fallout and flow visualization
- Apply the process to schedule and share Projects for different users and/or groups
- Apply the process to look up and combine dimensions, metrics, date ranges, and segments
- Apply the process to create a visualization
- Given a scenario, determine the appropriate item to use
- Report on marketing campaign performance
Section 3: Segmentation and calculated metrics (19%)
- Determine how to develop and configure basic segments using best practices
- Apply the process to share segments with others in the organization
- Apply segments to Projects and Components
- Apply the process to generate basic calculated and/or segmented metrics
Section 4: General tool knowledge and troubleshooting (9%)
- Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)
- Determine how to export data from Adobe Analytics
Study for your exam
You are not required to complete training before taking your certification exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience is critical to providing you with the repository of knowledge needed to pass the exam. We strongly recommend making use of the resources on this page to help you prepare.
If you are prompted to log in to the Exam Prep Guide, use your Adobe ID.
View Exam Prep GuideManage your exam
Visit the exam page to schedule, reschedule, or cancel your exam, or request accommodations. If you do not already have a voucher, you will be prompted to pay during the scheduling process.
Manage exam
Read this important information before scheduling
Adobe has contracted Excelsoft's easyProctor platform to deliver certification exams in an online proctored environment. Due to proctoring protocols, it is important to read the testing instructions (below, under "Take your exam") before your exam appointment.
Payment
You will be prompted for payment at the time of scheduling. If you have an active voucher, it will be automatically applied. If you do not have an active voucher, you will be prompted to purchase one at the time of scheduling. If you are eligible for an automatic discount, please ensure that you log in with the correct email (for example, your Adobe employee or Adobe partner email) so that the discount can be applied to your account.
Resources
Detailed information on pricing, payment, and discounts.
Voucher FAQ
View video: How to schedule, reschedule, or cancel an exam
- Find your exam in the Certification Catalog.
- Click on the Manage exam button for your desired exam.
- If you do not already have a voucher in your account, you will need to purchase one by clicking on the Purchase voucher button and following the payment prompts.
- The Schedule exam button will now be available and you can choose your exam appointment date and time. You may also request accommodations at this time.
- You may schedule an exam up to 60 days in the future.
- You may request accommodations up to 7 days before your exam appointment.
How to reschedule or cancel your exam
- Go to the Upcoming exams scheduled widget in your profile.
- Click on the Scheduling button.
- On the exam scheduling page, you can cancel or reschedule your exam.
- Cancellations and rescheduling must be initiated prior to 24 hours before the scheduled exam appointment. You cannot reschedule within the 24-hour window before your exam time. If you cancel during that window, you will forfeit your voucher.
- Exams cannot be rescheduled for a date that falls after your voucher expires.
- Exams that are being retired cannot be rescheduled.
- Candidates must modify their exam appointment themselves. Neither Adobe Support nor exam proctors can process rescheduling and cancellation requests.
- Your legal name in your profile MUST match your name on your government ID. If the names do not match at the time of the exam, you may need to sign up for a new exam and pay the exam fee again. To update your legal name, you must submit a support ticket at least 72 hours in advance of your exam appointment.
- Make sure your government ID is accessible. Soft copies or digital IDs are not allowed
- You may use an ID with non-Western characters.
Before exam day
- View the instructional video to understand what your exam experience will be like.
- Double-check your time zone in your profile.
- Make sure your government ID is accessible for your exam appointment.
- Prepare your computer for your exam appointment:
- Using the Chrome or Edge browser, go to your Upcoming exams scheduled widget.
- Click on Scheduling.
- Download the Process Tracker.
- Run the system test on the exam page to ensure you will beable to take the exam.
On exam day
- Be early! Your proctor will start your session precisely at your appointment start time.
- Take your exam in a quiet workspace where you are alone.
- Clear your desk of all papers, notebooks, and electronics, including phones, smartwatches, headphones, and earbuds.
- Remove any external monitors.
- Turn off your pop-up blocker before starting the exam.
- Plug in your computer.
- Note: If you become disconnected during your exam, or encounter any other technical issues, please contact Support using the chat function in the easyProctor dashboard, or by email: adobe.support@excelsoftcorp.com.
Exam rules
Be sure to abide by all exam rules and conduct codes. You will be monitored by both AI and human proctors.
- Candidates must be alone in the testing environment and should not have another person enter or remain in the room during the exam.
- The testing area must be clear of unauthorized materials and devices.
- Candidates must follow all instructions provided by the proctor throughout the session.
- Candidates must remain visible to the proctor and should not leave the testing area during the exam unless specifically permitted by the proctor.
- Candidates must not communicate with or receive assistance from another person during the exam.
- The use of unauthorized applications, tools, materials, or devices is prohibited.
- Any suspicious activity or violation of the exam rules may be documented and referred for further review, which could result in the exam being terminated or the result being invalidated.
- Do not close the browser, end the screen share, or cover your camera during the exam. Any of these activities will result in the exam being terminated.
- Any suspicious activities during the exam will result in warnings. If the activity continues after you have been warned, your exam will be terminated.
The additional rules in this section apply to Adobe Captivate and Adobe ColdFusion ONLY:
Open-book exam policy:
- Online documentation and reference websites are permitted.
- Captivate and ColdFusion applications are permitted.
- Google and other search engines are permitted.
- AI assistants, including ChatGPT, Claude, Gemini, Copilot, and similar tools, are not permitted.
- Additional devices, including mobile phones and tablets, are not permitted.
- ColdFusion ONLY: Printed notes or reference materials are not permitted.
- Captivate ONLY: Written notes are allowed as long as they are presented prior to the training during the proctor room scan phase.
Questions
View the Self Help Page for detailed information about proctored exams. Or, send a message through our Contact us page.
After your exam
If you fail to pass an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. Failure to pass an exam on the second or any subsequent attempt requires a waiting period of 15 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
To view your badges:
- Go to My Account.
- Click on the Achievements tab.
- Your badges appear in your Trophy case as well as in the Active certifications section.
- Go to My Account.
- Click on the Achievements
- Click on your badge. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
- Go to My Account.
- Click on the Achievements tab.
- Click on the Share button. This will open the Credential page.
- Click on the logo for the social media account you would like to share to.
Renew certification
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How do I renew?
All you need to do is pass two short renewal courses (about 15 minutes each), and your certification will be renewed automatically for two years. Click on the Renewals tab in My Account to begin your renewal.
When do I renew?
You will be notified 180 days before your certification expires that your renewal window has opened. You may complete your renewal any time within those 180 days.
When does my certification expire?
Click on the Certifications tab in My Account. Your expiration date and a countdown is in the Active certifications widget.
What happens if my certification expires?
To reactivate an expired certification, you must take the certification exam and pay the accompanying fee. Avoid the hassle and expense by renewing now for free!
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