The Evolution of the Experience Cloud
Course details
| Application | Level | Job role | Course number | Points | Time | Modules |
|---|---|---|---|---|---|---|
| Adobe Experience Cloud | Foundations | All | AEC-ALL101 | 0 | 30 minutes | 1 |
Total Progress
0%
Course objectives
In this module you will understand the evolution of the Adobe Experience Cloud and what lead to the creation of the Experience Platform. You'll also understand the unique challenges faced by marketing and engineering teams and the business that a centralized marketing brain provides to both organizations and customers.
At the end of this module you should be able to:
-
Describe the history behind the Adobe Experience Platform
-
Describe why the Adobe Experience Platform was built and what problems it solves for both IT & marketing teams
-
Be able to compare legacy and modern system approaches to marketing and customer management
-
Describe the business value in building a single connection between IT systems and a centralized marketing brain to drive 1:1 personalized conversations across any channel at any time
Course modules
In this module you will understand the evolution of the Adobe Experience Cloud and what lead to the creation of the Experience Platform. You'll also understand the unique challenges faced by marketing and engineering teams and the business that a centralized marketing brain provides to both organizations and customers.
At the end of this module you should be able to:
-
Describe the history behind the Adobe Experience Platform
-
Describe why the Adobe Experience Platform was built and what problems it solves for both IT & marketing teams
-
Be able to compare legacy and modern system approaches to marketing and customer management
-
Describe the business value in building a single connection between IT systems and a centralized marketing brain to drive 1:1 personalized conversations across any channel at any time
Module Resources
| The Evolution of the Experience Cloud | Start |
Are you ready to become Adobe certified?
Take the next step and explore certification today!
View certification details