Course

The Evolution of the Experience Cloud

Course details

Application Level Job role Course number Points Time Modules
Adobe Experience Cloud Foundations All AEC-ALL101 0 30 minutes 1

Total Progress

0%

Course objectives

In this module you will understand the evolution of the Adobe Experience Cloud and what lead to the creation of the Experience Platform. You'll also understand the unique challenges faced by marketing and engineering teams and the business that a centralized marketing brain provides to both organizations and customers.

At the end of this module you should be able to:

  • Describe the history behind the Adobe Experience Platform

  • Describe why the Adobe Experience Platform was built and what problems it solves for both IT & marketing teams

  • Be able to compare legacy and modern system approaches to marketing and customer management

  • Describe the business value in building a single connection between IT systems and a centralized marketing brain to drive 1:1 personalized conversations across any channel at any time

Course modules

In this module you will understand the evolution of the Adobe Experience Cloud and what lead to the creation of the Experience Platform. You'll also understand the unique challenges faced by marketing and engineering teams and the business that a centralized marketing brain provides to both organizations and customers.

At the end of this module you should be able to:

  • Describe the history behind the Adobe Experience Platform

  • Describe why the Adobe Experience Platform was built and what problems it solves for both IT & marketing teams

  • Be able to compare legacy and modern system approaches to marketing and customer management

  • Describe the business value in building a single connection between IT systems and a centralized marketing brain to drive 1:1 personalized conversations across any channel at any time

Module Resources
The Evolution of the Experience Cloud NOT STARTED Start  

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