Adobe Customer Journey Analytics Business Practitioner Professional
Course details
| Application | Level | Job role | Course number | Points | Time | Modules |
|---|---|---|---|---|---|---|
| Adobe Customer Journey Analytics | Professional | Business Practitioners | CJA-BP200 | 0 | 1 hour 15 minutes | 6 |
Total Progress
0%
Course objectives
Adobe Customer Journey Analytics (for B2C), part of Adobe Experience Platform, enables real-time analysis and visualization of customer data from multiple channels. It combines online and offline data for a comprehensive view, offering cross-channel analysis, real-time processing, and AI-driven insights to optimize customer experiences and support data-driven decisions.
Note: Adobe Customer Journey Analytics offers both a B2C and a B2B version. This course focuses on the B2C version to ensure relevance for practitioners working with consumer data.
Modules
Customer Journey Analytics Foundations
Module 1: Understanding CJA
Module Resources
| Module 1 - Understanding CJA | Start |
Customer Journey Analytics Foundations
Module 2: Exploring CJA Components
Module Resources
| Module 2 - Exploring CJA Components | Start |
Customer Journey Analytics Foundations
Module 3: Data Analysis Fundamentals
Module Resources
| Module 3 - Data Analysis Fundamentals | Start |
Customer Journey Analytics Foundations
Module 4: Business Use Cases
Module Resources
| Module 4 - Business Use Cases | Start |
Customer Journey Analytics Foundations
Module 5: Troubleshooting Common Issues
Module Resources
| Module 5 - Troubleshooting Common Issues | Start |
Customer Journey Analytics Foundations
Module 6: Maximizing the Value of CJA
Module Resources
| Module 6 -Maximizing the Value of Customer Journey Analytics | Start |
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