Adobe Customer Journey Analytics Foundations
Course details
| Application | Level | Job role | Course number | Points | Time | Modules |
|---|---|---|---|---|---|---|
| Adobe Customer Journey Analytics | Foundations | All | CJA-ALL100 | 0 | 1 hour 15 minutes | 5 |
Total Progress
0%
Course objectives
Adobe Customer Journey Analytics, part of Adobe Experience Platform, enables real-time analysis and visualization of customer data from multiple channels. It combines online and offline data for a comprehensive view, offering cross-channel analysis, real-time processing, and AI-driven insights to optimize customer experiences and support data-driven decisions.
Course modules
In this module you will learn about the customer journey and the stages of the customer journey. You will learn about Adobe Customer Journey Analytics and how it works. You will also learn about the differences with Adobe Analytics and review some use cases for Customer Journey Analytics.
Objectives
At the end of this module, you should be able to:
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Define customer journey
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Describe the stages of the customer journey
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Describe the benefits of knowing the customer journey
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Explain what Customer Journey Analytics is
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Explain how Customer Journey Analytics works
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Explain the differences between Customer Journey Analytics and Adobe Analytics
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Explain the differences between Customer Journey Analytics and Business Intelligence solutions
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Describe some use cases for Customer Journey Analytics
Module Resources
| Introduction to Adobe Customer Journey Analytics | Start |
In this module, you will be introduced to Analysis Workspace which is the interface you will use to drag and drop components to visualize and understand your data. Adobe Customer Journey Analytics utilizes Analysis Workspace to enable users to quickly build analyses, gather insights, and share those insights with others.
Objectives
At the end of this module, you should be able to:
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Describe the purpose of Analysis Workspace
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Describe the Analysis Workspace user interface
Module Resources
| Introduction to Analysis Workspace | Start |
In this module you will learn about the key features and benefits of Adobe Customer Journey Analytics.
Objectives
At the end of this module, you should be able to:
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Describe the key features of Customer Journey Analytics
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Describe the benefits of Customer Journey Analytics
Module Resources
| Understanding the Key Features | Start |
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