Course

Adobe Journey Optimizer Foundations

Course details

Application Level Job role Course number Points Time Modules
Adobe Journey Optimizer Foundations All AJO-ALL100 0 3 hours 7

Total Progress

0%

Course objectives

Attention: A new version of this course will become available starting April 30th, 2026. This version will remain available until April 29, 2026. 

At the conclusion of this course, you will be able to:​

  • Discuss the importance of customer journey management​

  • Recognize the Adobe Journey Optimizer workspace​

  • Outline the process for email campaigns using Adobe Journey Optimizer​

  • Explain how brands use data in their campaigns

Modules

Introduction

Module Resources
Introduction NOT STARTED Start  

Upon completing this module, you will be able to:​

  • Explain the key concepts of customer journey​

  • Enumerate the advantages of customer journey management in business​

  • Recognize how brands gather and promote their products or services through Email marketing​

  • Explain the role of Adobe Journey Optimizer in defining customer journeys at scale

Module Resources
Introduction to Customer Journey Management NOT STARTED Start  
Quiz NOT STARTED Start  

At the end of this module, you will be able to:​

  • Describe the powerful platform behind Journey Optimizer - the Adobe Experience platform​

  • Explain the core features of Adobe Journey Optimizer​

  • Identify the customer journey solution offerings in Adobe Experience Cloud suite of products​

  • Recognize the appearance and features of the Adobe Journey Optimizer User Interface

Module Resources
Architecture Overview NOT STARTED Start  
Quiz NOT STARTED Start  

After completing this module, you will be able to:​

  • Recognize customer journey workflows using its key building blocks​

  • Identify how to collect and use data sources in Journey Optimizer.​

  • Explain mapping customer interactions and touchpoints across channels.

Module Resources
Using​ Adobe Journey Optimizer​ NOT STARTED Start  
Quiz NOT STARTED Start  

After completing this module, you will be able to:​

  • Explain the importance of personalization in customer journeys​

  • Recognize how personalization strategies are set up in Adobe Journey Optimizer​

  • Describe how Journey Optimizer automates customer journey processes and generates triggered messages​

  • Explain how journeys are validated through tests and result data

Module Resources
Demonstrating How Customer Journeys are Built NOT STARTED Start  
Quiz NOT STARTED Start  

Course conclusion

Module Resources
Course conclusion NOT STARTED Start  

Hands-on exercise.

Module Resources
Hands-on exercise NOT STARTED Start  

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