Adobe Journey Optimizer Foundations

Upon completing this module, you will be able to:​

• Explain the key concepts of customer journey​

• Enumerate the advantages of customer journey management in business​

• Recognize how brands gather and promote their products or services through Email marketing​

• Explain the role of Adobe Journey Optimizer in defining customer journeys at scale

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At the end of this module, you will be able to:​

• Describe the powerful platform behind Journey Optimizer - the Adobe Experience platform​

• Explain the core features of Adobe Journey Optimizer​

• Identify the customer journey solution offerings in Adobe Experience Cloud suite of products​

• Recognize the appearance and features of the Adobe Journey Optimizer User Interface

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After completing this module, you will be able to:​

• Recognize customer journey workflows using its key building blocks​

• Identify how to collect and use data sources in Journey Optimizer.​

• Explain mapping customer interactions and touchpoints across channels.

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After completing this module, you will be able to:​

• Explain the importance of personalization in customer journeys​

• Recognize how personalization strategies are set up in Adobe Journey Optimizer​

• Describe how Journey Optimizer automates customer journey processes and generates triggered messages​

• Explain how journeys are validated through tests and result data

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Course conclusion

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Hands-on exercise.

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