Adobe Journey Optimizer for Developers – Expert
Course details
| Application | Level | Job role | Course number | Points | Time | Modules |
|---|---|---|---|---|---|---|
| Adobe Journey Optimizer | Expert | Developers | AJO-D300 | 0 | 12 hours | 10 |
Total Progress
0%
Course objectives
After completing this course you will be able to:
- Differentiate between batch, streaming and edge segments to optimize data handling strategies
- Implement A/B testing features to refine and enhance marketing campaigns effectively
- Utilize contextual attributes for impactful content manipulation and validate messages proficiently
- Implement personalized actions and comprehend the nuances of Journey Optimizer specific APIs
- Implement custom action tracking capabilities
- Attain proficiency in querying Journey Optimizer specific datasets and debug journeys effectively
- Manage user permissions, configure channels, and track parameters for effective UTM tracking
Course modules
In this module you will learn about the Adobe Journey Optimizer for Developers – Expert course.
Module Resources
| Introduction | Start |
In this module, we explore segment building using both user interface tools and APIs. Our primary focus revolves around constructing batch, streaming, and edge segments, leveraging profile data to craft intricate and purposeful segments.
Module Resources
| Segment Building | Start |
In this module you will acquire the skills needed to navigate the Journey Optimizer Web Channel. The emphasis is on creating impactful content experimentation campaigns for the web channel, including the development of A/B and holdout groups. You will learn to modify web properties intuitively, fostering experimentation and optimization.
Module Resources
| Web Channel Content Experimentation and Reporting | Start |
In this module you'll embark on an enriching exploration into crafting compelling content. You'll delve deep into personalization and strategic decision-making, gaining expertise in curating engaging content tailored to each individual customer.
Module Resources
| Advanced Personalization and Contextual Content Management | Start |
In this module you'll encompass a step-by-step exploration, starting with the fundamental setup of Custom Actions, understanding the nuanced product limitations that govern their implementation, and delving into the utilization of Journey Optimizer-specific APIs to augment their functionality.
Module Resources
| Custom Actions, API Utilization, and Navigating Product Limits | Start |
This module focuses on advanced data governance and personalized customer journeys within Adobe Experience Platform and Journey Optimizer.
Module Resources
| Strategic Data Management: Event Setup and Governance | Start |
In this module you'll explore the Datasets workspace. Navigating this dashboard empowers you to create finely-tuned datasets, comprehending diverse information types from Reporting and Consent to Intelligent Services.
Module Resources
| Advanced Data Querying | Start |
In this module you'll explore pivotal concepts, including User Access Control and Channel Configuration—essential elements for developers aiming to excel in optimizing customer journeys.
Module Resources
| User Access Control and Channel Configuration | Start |
In this module you'll explore the execution of batch-based campaigns. Emphasis will be placed on understanding their influence on customer engagement and conversion rates.
Module Resources
| Optimizing Batch and Streaming Use Cases | Start |
Are you ready to become Adobe certified?
Take the next step and explore certification today!
View certification details