Adobe GenStudio for Performance Marketing Foundations
Course details
| Application | Level | Job role | Course number | Points | Time | Modules |
|---|---|---|---|---|---|---|
| Adobe GenStudio | Foundations | All | AGS-ALL100 | 0 | 1 hour 30 minutes | 4 |
Total Progress
0%
Course objectives
Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalized marketing campaigns. This course provides the foundations Adobe Experience Platform professionals need to understand Adobe GenStudio for Performance Marketing. Learners will be introduced to content supply chain and learn about Adobe GenStudio and its marketer-oriented user interface. Learners will also see typical use cases and key product features.
You will have an opportunity to provide feedback about your beta experience during the post-course survey.
Modules
This module introduces the Adobe GenStudio for Performance Marketing Foundations course, its modules, and the course objectives and requirements.
Module Resources
| Course Overview: Adobe GenStudio for Performance Marketing | Start |
In this module, you will gain a comprehensive understanding of Adobe GenStudio for Performance Marketing. You will review key industry terms and concepts relevant to performance marketing and learn how Adobe GenStudio addresses specific customer problems. The module will cover five key strategies for optimizing the content supply chain, the features and benefits of Adobe GenStudio, and typical use cases. Additionally, you will identify the various job roles involved in implementing Adobe GenStudio and understand their responsibilities. By the end of this module, you will be well-equipped to leverage Adobe GenStudio for effective performance marketing.
Module Resources
| Introduction to Adobe GenStudio for Performance Marketing | Start |
In this module you will learn about some of the key features of Adobe GenStudio for Performance Marketing, including Generative AI content creation, brand compliance controls, campaign alignment, content centralization and collaboration, integration with Adobe Firefly and other Creative Cloud for Enterprise applications, cross-channel activation, and detailed reporting and insights.
Module Resources
| Understanding Key Features of Adobe GenStudio for Performance Marketing | Start |
In this module, you'll examine key course takeaways before completing a final assessment of your learning.
Module Resources
| Course Conclusion: Adobe GenStudio for Performance Marketing Foundations | Start |
Are you ready to become Adobe certified?
Take the next step and explore certification today!
View certification details