Adobe Journey Optimizer Bootcamp

New dates posted regularly. Click here to enroll!

This course is designed to equip you with end-to-end knowledge of the implementation, usage, and management of Adobe Journey Optimizer.

Split across three days, our tutors will provide detailed guidance through the lens of three key players: the Data Engineer, the Marketer, and the Administrator. 

Covering everything from XDM schema and data ingestion to building journeys and managing assets, you will walk away with a holistic understanding of this powerful tool, giving you all the perspective you need for smooth and successful deployment.

What you will gain:

• High-level knowledge of the full implementation process
• Familiarity with the roles involved in running the platform
• The ability to model and ingest data
• The skills to personalize content templates
• Proficiency in creating journeys for a variety of use cases

Recommended experience:

• A working knowledge of Adobe Journey Optimizer
• Familiarity with database concepts
• Familiarity with marketing concepts
• An understanding of APIs

Who should attend:

• Marketers looking to expand their knowledge of the platform
• Data engineers seeking a detailed understanding of their role
• Smaller teams needing a broader view of the end-to-end process
• Anyone wanting hands-on practice in journey orchestration 

DAY 1

What is Adobe Journey Optimizer, how does it work, and how can it elevate your marketing? In our introduction, we’ll answer all these questions and more, setting the scene for the rest of the course.

In this first module, we’ll take a deep dive into the responsibilities of the Data Engineer and the role they play in the implementation of Adobe Journey Optimizer.

Schemas

Gain an introduction to the XDM Schema – the core data building block of Adobe Experience Cloud. We’ll explore how to use the Schema Canvas to model your data and outline some key things to consider.

Ingestion

Learn how data is brought onto the platform, including an overview of the process and a dive into the different ingestion speeds. We’ll also unpack the profile creation process, before finishing with a full demonstration.

DAY 2

We’ll focus on the tools Adobe Journey Optimizer puts in the hands of marketers and how they should be used for the best results.

Building Audiences

Become an expert at building, segmenting and streamlining audiences, gaining an understanding of segmentation speeds and how they can be leveraged.

Creating Content

Discover the range of tools on offer and how they can be used to create and personalize content that performs.

Constructing Campaigns

Gain a full understanding of campaigns, including how they work, what they can achieve, and when to use them.

Here, we’ll outline what goes into administering Adobe Journey Optimizer, covering how to configure communication channels.

Sandboxing, Subdomains, and Assets

Learn what goes into provisioning sandboxes, configuring subdomains and channels, and the importance of asset management.

DAY 3

Understand how to apply everything you’ve learned so far to create high-performing customer journeys and track their progress.

Journey Orchestration

Discover the concept of a journey in Adobe Journey Optimizer, learning how to configure actions, plot branching paths, and adhere to best practices.

Tracking and Reporting

Gain an introduction to the reporting dashboard, enabling you to monitor the performance of your journey and assess its overall health.

Practical Exercises

With guidance from your tutor, apply all the theory you have learned to a number of practical use cases mirroring real-world situations.