Course

Adobe Journey Optimizer B2B Edition Foundations

Course details

Application Level Job role Course number Points Time Modules
Adobe Journey Optimizer B2B Edition Foundations All E-AJOB2EF 0 45 minutes 3

Total Progress

0%

Course objectives

Adobe Journey Optimizer B2B Edition Foundations introduces the core concepts of buying group marketing and customer journey orchestration for B2B organizations. This course provides a high-level overview of how Adobe Journey Optimizer B2B Edition enables marketing and sales teams to work together to engage buying groups with personalized, data-driven experiences.

You will explore the fundamentals of buying groups, common challenges faced by B2B companies, and how unified account and person data power coordinated engagement. The course also highlights key use cases, including improving pipeline quality and accelerating sales cycles, along with core features such as AI-assisted personalization, omnichannel journey orchestration, engagement scoring, and marketing-qualified buying groups.

By the end of this course, you will understand how Adobe Journey Optimizer B2B Edition helps organizations manage buying groups, align marketing and sales efforts, and drive measurable pipeline impact.

Modules

This module introduces buying groups, common B2B challenges, and the fundamentals of customer journey management. You’ll learn how Adobe Journey Optimizer B2B Edition brings marketing and sales together using unified data and AI-powered capabilities to engage buying groups across the customer lifecycle.

Module Resources
Module 1 - Introduction to Adobe Journey Optimizer B2B Edition NOT STARTED Start  

This module explores how Adobe Journey Optimizer B2B Edition improves pipeline quality and accelerates sales cycles. It highlights key features such as buying group management, omnichannel journey orchestration, AI-assisted personalization, engagement scoring, dashboards, and sales alerts.

Module Resources
Module 2 - Use Cases and Key Features NOT STARTED Start  

This final module reviews the key concepts covered in the course and reinforces how Adobe Journey Optimizer B2B Edition supports coordinated buying group engagement. You’ll complete a final quiz to validate your understanding and prepare for next steps.

Module Resources
Module 3 - Course Conclusion and Final Quiz NOT STARTED Start  

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