Course

Adobe Customer Journey Analytics B2B Edition Foundations

Course details

Application Level Job role Course number Points Time Modules
Adobe Customer Journey Analytics B2B Edition Foundations All CJAB2B-ALL-100 0 45 minutes 4

Total Progress

0%

Course objectives

This foundational course introduces Adobe Customer Journey Analytics B2B (CJA B2B Edition) Edition. Learners will explore the purpose and benefits of account-centric analytics, understand core concepts and architecture, and discover key features such as Guided Analysis, Visual Account Journeys, and Freeform tables. Through practical examples, best practices, and interactive knowledge checks, learners will gain the skills to navigate Analysis Workspace and interpret account-level insights to support better decision-making across marketing, sales, and product teams. 

Modules

This module introduces Adobe Customer Journey Analytics B2B Edition and establishes the foundation for understanding account‑centric analytics. Learners explore the purpose of the product, how it differs from standard CJA, and why B2B journeys require a broader view that spans accounts, buying groups, and opportunities.

Module Resources
Module 1 - Introduction to Customer Journey Analytics B2B Edition NOT STARTED Start  

This module breaks down the core building blocks of CJA B2B Edition. Learners get a clear explanation of key entities, a high‑level look at the architecture, and insight into how connections, data views, and Workspace projects work together to create a unified view of the account journey.

Module Resources
Module 2 - Product Overview NOT STARTED Start  

This module highlights the primary features that power B2B analysis in Workspace, including Guided Analysis, Visual Account Journeys, and (coming soon) Freeform Flat View. Learners explore common marketing, sales, and product use cases and gain familiarity with the Workspace UI to build meaningful account‑level insights.

Module Resources
Module 3 - Key Features NOT STARTED Start  

This concluding module reinforces key takeaways from the course and checks knowledge with a final quiz. Learners review core concepts, revisit essential features, and receive additional resources to continue exploring CJA B2B Edition.

Module Resources
Module 4 - Course Conclusion and Final Quiz NOT STARTED Start  

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