Course

Adobe Journey Optimizer Foundations

Course details

Application Level Course number Points Time Modules
Adobe Journey Optimizer All AJO-ALL-101 0 1 hour 15 minutes 4

Total Progress

0%

Course objectives

Adobe Journey Optimizer Foundations provides a high-level introduction to engagement orchestration and delivering personalized experiences. In this course, you’ll learn what Adobe Journey Optimizer is, how real-time journeys and audience-based campaigns are designed, and how core concepts such as events, audiences, decisioning, personalized content, and data structures work together to deliver coordinated customer experiences.

This course is designed to help learners build a strong mental model of the product without requiring technical setup or configuration knowledge.

Modules

This module introduces Adobe Journey Optimizer and the concept of journey-based engagement. Learners explore what the product is, why it matters, and the business challenges it is designed to solve. It also establishes a foundational understanding of how real-time interactions, journeys, and campaigns enable more connected and personalized customer experiences.

 

Module Resources
Module 1 - Introduction to Adobe Journey Optimizer Foundations NOT STARTED Start  

This module explores the core capabilities of Adobe Journey Optimizer, including journeys, campaigns, decisioning, and AI-assisted workflows. Learners examine how these features work together and how organizations apply them in real-world scenarios such as onboarding, re-engagement, and personalization across channels.

 

Module Resources
Module 2 - Adobe Journey Optimizer Key Features and Use Cases NOT STARTED Start  

This module provides a high-level overview of the Adobe Journey Optimizer interface. Learners become familiar with the workspace, journey canvas, and how messages and experiences are organized within journeys and campaigns, helping them build a mental model of how the product is structured.

Module Resources
Module 3 - Getting Oriented in the Adobe Journey Optimizer User Interface NOT STARTED Start  

This final module reinforces key concepts from the course and connects them into a cohesive understanding of journey orchestration. Learners review major takeaways, complete a 10-question quiz over key concepts, and prepare to continue their learning through additional resources and next steps.

Module Resources
Module 4 - Adobe Journey Optimizer Foundations Course Conclusion and Final Quiz NOT STARTED Start  

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